Don't wrap your kids in cotton wool. Learn first aid.
St John Ambulance's PR agency came up with the creative behind this campaign - a spoof product called 'Safety Suit'. With the aim to encourage parents to learn first aid, the suit was designed to make things a little difficult for the child wearing it.
I shot and edited this short PR piece for social.
Agency: Golin PR
Client: St John Ambulance
Role: Self-shooting director & Editor