Beware the Notch.

Xiaomi (Chinese tech company) were launching a new smartphone in Western Europe. The Mi9T handset boasts a huge full-screen display, providing the notch-less viewing experience that phone buffs crave. Conscious that the the market is flooded lifestyle ads and beautiful 3D renders, we approached the brief with something a little different.

We created three 15’ spots that depict a series of humorous catastrophes caused by the distracting feature.

Let this be a lesson to all - BEWARE THE NOTCH!

Agency: Across the Pond
Client: Xiaomi
Role: Creative


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